Try these four strategies to build your brand identity and recognition within your community and your target market.

Effective feedback is an underutilized tool that can have an enormous impact on your employees and your business. When done well, feedback motivates employees, helps them improve performance, and strengthens the employee’s relationship with you and your organization.

You’re only one person; chances are, you are better at some tasks than others—or you dislike some more than others. Or you’re good at everything, but there just are not enough hours in the day! Delegating frees you up to spend focused time on the mission-critical tasks that can grow your business or simply on the tasks that you love and that steered you toward this particular business in the first place.

As thousands of small businesses explore creative ways to reconnect with customers, deliver goods and services—and survive—through formidable challenges, it’s a good time to consider actions that will build and deepen customer loyalty.